ABOUT

Matt is a Creative Director and experiential designer creating immersive worlds, location-based entertainment, and branded experiences. Based in New York City, his work combines storytelling, guest experience, environmental design, and interactive technology to turn beloved stories and brands into places people can actually step inside.

As Director of Experience Creative at Original X Productions, Matt leads projects from early concept and world-building through design development, production, and opening. His work spans permanent attractions, touring experiences, and live entertainment in the United States and internationally, collaborating with multidisciplinary teams of designers, producers, technologists, fabricators, operators, and brand partners.

Matt has developed experiences for Warner Bros., Hershey, Nickelodeon, Hasbro, Celebrity Cruises, SeaWorld, Sesame Place, and other leading entertainment and consumer brands. His work includes The FRIENDS Experience, Wizarding World: Celebrate Hogwarts, WB100: Celebrate Every Story, and Hershey’s Unwrapped, an immersive theatrical chocolate-tasting experience recognized with an IAAPA Brass Ring Award.

Matt began his career designing for theatre, where he developed the story-first approach to space that continues to shape his experiential work today. His theatrical designs have been produced across the country, and he is the recipient of the USITT Scene Design Award. He holds a BFA from Creighton University and an MFA from the University of Cincinnati College-Conservatory of Music.